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19 Free Google Chrome Extensions to Enhance Your Search engine optimisation Workflow

Are you tired of everyday, repetitive SEO tasks that rob you of your productivity?

Are you looking for free SEO-related Google Chrome extensions that can save you time and do more?

In this article, you'll find a list of 19 powerful Google Chrome extensions that can save you time and improve your SEO workflow.

Ready? Let's go!

1 – SEOquake from SEMrush

SEOquake is without a doubt one of the most popular Chrome SEO extensions, and for a reason. Not only is it easy to use, it is extremely useful for everyone regardless of their SEO experience.

The extension, which is regularly maintained and updated, basically helps you to get a detailed overview of your website at the push of a button. From your Alexa rank to keyword density to indexing information, you get everything under one roof.

SEOQuake provides you with important data to improve your SEO in three main areas:

TechnicalContentLink Authority

With the extension you can configure and adapt it according to your requirements. And if you want to access more data, you can use it with your SEMRUSH account.

Last but not least, SEOquake provides detailed information on every website ranking when Google searches for your target keyword.

2 – Meta SEO Inspector

01 Meta SEO Inspector

When trying to improve your site's Google rankings, the last thing you want is a technical problem related to SEO.

Meta tags tell Google and other major search engines exactly what your website is about. Contrary to popular belief, meta tags are still important when it comes to SEO. So if you don't optimize them, you will put your website's ranking at risk.

The META SEO Inspector extension is a great tool to find out if your meta tags are set up properly. For example, if your title tag (which happens to be the most important of all) is too long or the description is missing, the extension will prompt you to fix the problem.

Maintaining your meta tags is the first step in introducing technical search engine optimization for your website.

3 – Keyword surfers

02 keyword surfers

When you have a list of targeted keywords on hand, you know exactly which phrases to include in your content. For this reason, reading and understanding keyword data is critical to optimizing your website for the major search engines.

Keyword Surfer is a nifty Chrome extension that gives you keyword insights without leaving your browser. Does it replace a keyword tool like Ahrefs or SEMrush? No, but it helps you a lot in finding the right keywords and getting details on global and local search volume.

And it doesn't stop here. It also shows the type of competition you're facing by showing the number of backlinks for each result. The best thing about using this extension is how much time you can save if you need a quick keyword analysis.

4 – Redirect path

03 Redirect path

If you want to keep your website's technical search engine optimization up to date, Redirect Path is an extension that is a must.

Keeping all of your links functional is an essential part of a healthy website. However, there are situations where you need to change your URLs for one reason or another. This is where redirects come in.

Redirects are important not only for visitors, but also for search engines. Because when you move or delete your content on a specific URL, you want your visitors to be redirected to another working URL instead of landing on a 404 page.

The Redirect Path extension allows you to verify that your redirects are working properly and to ensure that your website visitors have an excellent user experience.

5 – PageSpeed ​​Insights

04 PageSpeed ​​Insights

Gone are the days when people were patiently exposed with slow loading pages. With the speed of the Internet and almost 60% of searches on mobile devices, the speed of a website has never been more important today.

Both users and search engines expect a website to load quickly and efficiently. This means that poor loading times can negatively impact your website's conversion rate and can also cause your search engine rankings to stop working.

The more time it takes to troubleshoot your website's speed issues, the more traffic and revenue you'll lose in the end. For this reason, an extension like PageSpeed ​​Insights is important. Here's exactly what you need to change to improve your site's overall load time.

With PageSpeed ​​Insights, your website receives a "performance factor" for every device and informs you whether it is suitable for mobile phones. If one of your pages has a low score, you can click the "Need More" link to see a detailed bug report.

6 – SEO Search Simulator from NightWatch

07 SEO search simulator

Properly applied SEO can help you drive targeted visitors from all over the world to your website. However, traffic ultimately depends on how your website is placed in different geographic locations.

Previously, you could change domains on Google to search for your keyword in different countries – no more. Thanks to Nightwatch's free SEO Search Simulator extension, you can do just that.

Regardless of whether you do SEO for your own website or for a customer, you can use this extension to track the ranking position of your website on the search engine results pages in different countries. Search engine queries are basically simulated from the location of your choice.

7 – Free backlink checker from LRT

08 Free backlink checker - LRT

The outgoing links on your website are important. So you have to keep them in check. With the free backlink checker from LRT you can determine which of your outgoing links are faulty, and at the same time display unchecked links in different categories, e.g. B. "Don't Follow" or "Follow".

The tool is equipped with an on-page link code browser that allows you to view the source code of a link and quickly find problems. If you want a more in-depth analysis, you can easily export links (with their full profile) from one page to an XLSX or CSV file.

All in all, this extension can be your one-stop solution to analyze and repair every single outbound link on your website.

8 – N.A.P. Hunter

09 NAP Hunter

N.A.P, i.e. name, address and telephone number, is important for any company that wants to improve the ranking in local search results. Why? Because Google and other major search engines use this data to rate companies and get the best results when people do geographic searches.

However, finding N.A.P information can be a problem for SEO professionals working with local clients. The N.A.P Hunter performs several searches for the company you are working on. And make sure the N.A.P details are there.

9 – AMP validator

10 AMP Validator

AMP or Accelerated Mobile Pages is an open source coding standard that enables publishers to offer their readers the best possible user experience.

Because mobile-responsive websites may load slower than their desktop counterparts, AMP lets you load your website quickly on mobile devices. In other words, the "lite version" of your website is loaded so that your visitors can access information quickly and easily.

AMP is not only important for a better user experience, but also for a better SEO. After all, even Google wants to offer its users better quality when they click through the search results.

You can run the AMP Validator extension on your website to check that your pages are ready to use. If a page is not optimized for AMP, a red signal is displayed on the expansion symbol. It definitely doesn't get any easier.

10 – SERPTrends

11 SERPTrends image

The SEO game is dynamic in nature. And that's why you have to keep an eye on your search engine rankings every day. Doing this manually for any major search engine can be cumbersome. This is where the SERPTrends SEO extension comes into play.

This free tool shows you whether the position of your website in the SERPs has changed or not. How?

When you check a website's ranking on Google or Bing for the first time, the extension records its current position for the keyword. If you go back the next day and search for the same keyword, the ranking will be compared to that of the previous day.

11 – Page Analytics by Google

12 Page analysis - Google

Improving your website’s performance goes hand in hand with Google’s placement. Google's Page Analytics extension lets you track key SEO metrics like pageviews, active visitors, average page time, and bounce rate.

With this very useful extension, you can view data directly from your Google Analytics account without having to visit it. As long as you're signed in to Google Analytics, you can view any metric in real time by clicking the extension icon.

Google search is based on the extremely intelligent RankBrain technology, which focuses heavily on user retention factors. With this extension, you can track the performance of the important pages of your website and work to make them more engaging.

12 – SimilarWeb

13 SimilarWeb

One of the reasons why many fail at SEO is because they don't understand their competitors. With the SimilarWeb extension, you can easily analyze any website and get detailed insights into traffic, bounce rates, site time, etc.

Thanks to the robust technology, the tool offers you a lot of valuable information. SimilarWeb analyzes data collected by various Internet service providers and site crawlers.

You can instantly access your competitors' demographics, advertising spend, and the geographic locations where they have the most traffic. All of this is real data that you trust and that you can use safely.

The information you get from the SimilarWeb extension is valuable because it is important for search engine optimization. It will be much easier to beat your competition if you know where you are against them.

13 – SEO Peek

14 SEO Peek

If you want to send the right signals to Google and want to maintain / maintain good rankings in the long term, you need to have your on-page SEO.

With the SEO Peek extension, you can keep an eye on the on-page SEO factors of your website or your competitors. The best part is that you don't have to worry about the site's HTML source for it to work.

SEO Peek automatically shows you the heading information, link tags and meta tags and helps you to understand the HTTP status and the meta robots. In short, it's an SEO extension that you should use if you want to go beyond general SEO.

14 – hunter

15 hunters

On-page SEO is only half of the equation. The other half is off-page SEO, which is mostly about link building. A well optimized website without high quality backlinks will have a hard time getting a good ranking.

Getting in touch manually may seem like a trivial task, but it's also one of the most efficient ways to ethically expand your backlinks and improve your SEO results.

The Hunter extension makes the whole contact process a little less lengthy as you can find all valid email addresses associated with the domain of your choice.

As you browse websites to find potential backlink partners, this tool retrieves their contact information with a few simple clicks. Once you have a list of potential link partners, all you have to do is create a responsive email and click Submit.

15 – BuzzSumo

16 BuzzSumo

High-quality content that is widely shared on social media has a higher chance of ranking in Google. Which proves that people find it interesting. And interesting content is easier to get backlinks.

The BuzzSumo Chrome extension allows you to see the number of social shares generated by an article and the number of backlinks that it has created.

On the other hand, you can also go to your competitor's website to see which of their articles gets the most attention in terms of social shares and backlinks.

16 – OpenLink Structured Data Sniffer

17 OpenLink Structured Data Sniffer

If you want to take your SEO to the next level and take more advanced steps, analyzing the openly structured data on your website is a good idea. You can achieve this goal with the OpenLink Structured Data Sniffer.

The structured data of a website can only be accessed if you study the HTML documents. Once unlocked, this data can be used to improve your chances of seeing more in different widgets on Google. Which of course can lead to a higher number of clicks.

The SERPs are a mix of paid and free organic search results that happen to get a larger percentage of clicks (up to 60 percent). With this extension, you can use structured data and generate more clicks on your website. It takes a bit of work, but it's worth the effort.

17 – User agent switcher

18 user agent switches

SEO was easy in the pre-mobile era. But as technology advanced, more and more people started googling from their mobile devices. A change that the big G has adapted to by moving to the mobile first index. This has increased the importance of a mobile website.

If you do SEO today, you have to view your website in your web browser from different perspectives of user agents. You cannot afford this step. Because to really understand how your visitors experience the mobile version of your website, you have to change and see your browser user agent.

The User-Agent Switcher extension is by far the most versatile tool that you can use to switch agents. It is easy to use and does not raise errors. You really don't need anything else to do the job.

18 – day assistant

19 day assistant

This useful extension from Google allows you to check the status of various Google tags on the website you have selected. It also serves as a troubleshooter when installing Google tags like Analytics, Tag Manager, etc.

You can use the Tag Assistant extension to determine whether your HTML tags have been properly placed in your code. Sessions are recorded and tracking tags are analyzed. In the event of an error, you will be notified so that you can fix it.

Don't be fooled by the simplicity of this expansion. You will really know how helpful it is when you use it.

19 – Wappalyzer

20 wappalyzer

If you want to get real results from your SEO efforts, you need to go beyond your own website and delve deeper into other overarching websites. You need to examine them and analyze what type of platform they use, whether they use Google Analytics or not, etc.

The Wappalyzer Chrome extension informs you about the technologies used by a website. You can also discover analysis tools, content management systems, server software and much more.

If you have access to such inside information, you can use it to apply it to your own website and make the necessary changes for better, long-term SEO results.


The list of free Chrome extensions we've shared above is by no means exhaustive. Regardless, these SEO-related extensions will help you make the most of your time.

You don't have to use every single extension listed here, and we don't recommend it.

Focus on using those that really add value to your SEO project. Even if one of these tools improves your results, it will be worth it.

If you want to improve your SEO knowledge, be sure to read our beginner's guide to SEO.

Best Chrome Extensions for SEO

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