The Sales Funnel For Effective Online Marketing
For centuries the sales funnel has been an integral to traditional marketing and business. It appears that the subject of funnels in Internet-based business is becoming more popular.
Many people want to know more about the marketing concept and how it can be used to enhance their online marketing strategies. If you'd like to know something more about sales funnels for efficient Internet marketing, I encourage you to continue reading.
What is the Sales Funnel?
A marketing funnel does not actually refer to the concept of a funnel. For this marketing concept, "funnel", is used to visualize and explain the entire sales process. It has a broad entry point for potential customers called "Unqualified Prospects" at its top and a narrower opening for sales conversion at the bottom. It's a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also known as people who are not competent are at the top of the funnel. These are people who may need your products or services but have never been approached prior to. There will be a lot of offers and sales activities later and you'll have people who have purchased your product or service.
The effectiveness of a lead generation funnel is also due to the ability to track the actions of your prospects throughout the sales process. The sales funnel allows you to predict the number of potential customers who will ultimately become customers by calculating the prospects who are qualified at each step.
It is possible to make use of a sales funnel to determine where and how your sales procedure is working or not, and also if you are not getting enough potential customers. This will help you decide the best place to focus your efforts to ensure that sales are at the correct level and to meet the marketing objectives. It can be used to manage and gauge the customer's sales process.
The Sales Funnel Top, Front or End
The front of your sales funnel should be the most active component of your process. This area requires consistent testing. Your creativity and resources will only limit the number of front-end strategies that you could develop.
The main purpose of the front end is to draw potential customers in and turn them into buyers further down the sales process.
Once a prospective client decides to sign up for your offering, they are "qualified". This is when of the sales funnel where the prospective customer, or "Unqualified Prospect" is qualified leads due to an action they have the potential to purchase the product or service you offer.
For your front-end to be efficient, you need to bring specific traffic to your site blog, website, or squeeze pages. The most efficient methods and resources for doing this are articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners and blogging, forum posting as well as content marketing.
There are many methods to "qualify" one of them, the "Unqualified Prospect". A squeeze page is one of the most efficient methods to "qualify" the prospects who are not qualified. It allows you to provide something valuable, relevant to your products or services, that customers can get at no cost or at a greatly discounted price by requesting their email address. You can choose from reports and newsletters and videos and e-mail course.
So we see that the front-end of the sales funnel is where people are drawn to your sales funnel. What do you think of the back-end?
The Back-End or Bottom of The Funnel
The bottom or back end of the funnel where major sales and profits are made. This is where you will discover the more expensive products. They are generally relevant to the same niche but presented in a different format, such as audio, video live interaction, or private consult.
The primary difference between the front-end and the back-end is the type of client, and also the price of the product or services being offered.
While it's true that just one percent, or 1-2%, from the total number of people who enter your front end, will be at the back end. Since a small portion of people spend more money, it's okay.
You see, that while front end products and services can be priced at less than $100, back-end products and services typically cost in the hundreds or thousands. This means that the lowest end of the sales channel, also known as the back-end is the primary source of income.
As I mentioned earlier, the sales funnel can be as simple or complicated as your creativity or resources permit.
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