Interested in learning how to sell a blog? In today's guest post Sarah Nuttycombe shares how a blog was sold for $ 66,000 in 8 days. It tells you how to make money with a blog, gives tips on selling websites and much more.
Almost everyone knows that if you learn how to start a blog, you can make money, but few know that your blog can make you even more money if you sell it.
I'm Sarah Nuttycombe and content specialist at Empire Flippers, the largest curated marketplace for buying and selling online businesses. I would like to introduce you to the lesser known world of blog selling and learn how you can make a life changing money for your blog.
An increasing number of women are entering this industry and selling their blogs on our market for tens of thousands and sometimes millions of dollars. Women do incredible things with their online business, and their travels are some of the best case studies they can learn from.
For this reason, I am delighted to share with you the success story of a mother and her three daughters who earned $ 66,000 from selling their blog in just eight days.
I'll show you how they did it, what you can learn from them, and the concepts behind making money selling your blog. If you feel inspired, I'll guide you through the steps to selling your blog so you can start your own success story.
Related content for selling a blog:
The back story of how to sell a blog
As heads-up I will call this blog a company. That's because they are one and the same for me. If a blog makes money, it's your business and an asset (more on that in a moment).
The business I'm going to tell you about was founded by a mother and her three daughters who had a passion for natural life. Her blog was an educational resource for creating a healthy, natural lifestyle, focusing in particular on incorporating natural products into households.
It made money in just two weeks, and over the years the blog grew bigger than women could have ever dreamed of.
They built a 45,497 social media fan base and an email list of 5,000 highly targeted subscribers. They wrote an e-book to sell to their followers and soon earned a steady monthly income from the blog. To prove how powerful a side business can beEverything the women accomplished, every family member did in just five hours of work a week.
Of their many successes with this blog, this mother-daughter team really did get multiple income streams right.
The blog earned from six different revenue streams: Amazon Associates, affiliate marketing for bloggers, sponsored content, a monetized email list, advertising, and info products. Let us examine in more detail what each of these cash flows involves:
Amazon Associates 93% of the blog's affiliate earnings came from Amazon Associates. Most of these recommendations for affiliates concerned purely natural, non-toxic household products. Member organizations The remaining affiliate income was split between shareasale and unique affiliate programs within the healthy living niche. Sponsored content As the natural living niche grew, demand increased sponsored content on the website also increased. The family added sponsored articles that matched their audience for a price structure of $ 500 for a Spotlight post and $ 350 for a social media shoutout. advertising The blog avoided individual banner ads and used Mediavine to optimize their display ads. When the family added Mediavine's in-content ads to their blog, advertising revenue grew rapidly. Email list With her email list of 5,000 subscribers, newsletters were sent to her audience via Mailerlite each week, highlighting current content releases, relevant news and special offers with affiliate links. The blog expanded its email list with a free e-book on natural living. Info products When the family saw how much traction their free e-book was getting, they added a paid e-book to the website that outlined other natural solutions for home use. This would be an evergreen source of income that could be added to their email list.
For the other aspiring bloggers out there, the various earning methods they have established give an idea of how high you can aim!
Diversifying sources of income on your blog should always Be your goal, because it not only earns more money, but also creates a safety net around your website.
You don't have to worry about your income being affected when your biggest partner changes their commission structure, or worrying about sponsored content for a slow month if you have other ways to make money with your blog.
Income flows are only part of the puzzle for a well-run blog. There was also the always important aspect of building a following that loved your content. This was the secret sauce for the success of these women, which we will examine next.
How the blog developed its following
It is rare for an affiliate of this size to have not only a committed following, but also a real community. Over the years the blog has been running, this family has curated a loyal community with a real enthusiasm for natural life.
Pinterest was the key to growing this blog's community and increasing traffic. Her Pinterest page had over 45,000 followers and proved to be the most powerful social channel to drive traffic to her blog. They participated in nine different tailwind tribes about natural life that allowed them to connect with other bloggers and others grow their Pinterest followers.
It's no secret that Pinterest can change the game. Done right, Pinterest will outperform organic search by driving traffic to a blog. This can have a massive impact on smaller blogs that make money from affiliate earnings.
What this particular blog did right was that they understood that they were in the perfect position to do well on Pinterest. The natural living niche is active, trendy and rich in content. By using the right tools like Tailwind and participating in like-minded Pinterest communities, honing on this platform has helped their website to flourish over the years.
So here you can benefit somewhat from the social media strategy of this blog. Despite multiple social media channels, it was her active focus on Pinterest that brought the most traffic to her website.
Once you've figured out which social media platform best fits your niche and content, invest deeply in that platform. You don't have to be spread across multiple platforms if they don't return traffic available in proportion to your time investment.
Why selling the blog made sense
The blog went well, so you might be wondering why the family wanted to refrain from doing so.
While it's great to have a blog that makes money while you sleep, life can get in the way. Maybe other projects are focused on you, your family may need more attention, or you just want to pursue something different, plain and simple.
In the case of this family, they had another local company on their way and they wanted to pay attention to it. They needed a solution that would allow them to keep going while benefiting from the years of work they had put into the natural life business.
The solution they found is one that a surprising number of people don't recognize: they sell the blog for a lump sum.
One of the reasons why selling your blog, your business, can be so profitable is that you usually make a profit of about 2.5 to 4 years in advance on the sale. You keep all of the profit you've made on the business so far and can get an additional amount from the sale in a relatively short amount of time.
I can only speak from experience in the Empire Flippers market, but last year a content-based company (namely, a blog) typically sold within 31 days of entering our market. However, small blogs are so attractive to buyers that it is quite possible to sell within an hour.
This happens quite often because buyers are competitive when it comes to a content-based business. An established content-based company is always in demand, and blogs can be sold for a price between 15,000 and seven-digit numbers.
The sale gives you the opportunity to make even more money with your blog, especially if you have increased the profitability of the company. This was exactly the golden ticket the family was looking for: a retail price that would reflect their hard work.
With that in mind, they submitted their business to our marketplace to see what they could make by selling their blog.
The business sells quickly
The company immediately attracted attention when it hit the market.
At the end of the first day, 15 potential buyers had put money into the store to unlock the listing and view the business details. On the first day, an interested buyer set up a buyer-seller call to start their own due diligence – a process by which buyers check whether the company is suitable for them.
During these calls, the potential buyer meets the seller and both sides are trained by our business analysts to guide them through the negotiation process.
Other buyers soon asked questions about the basics of the business and interest in the blog grew steadily. In total, the blog had 20 potential buyers. In the world of buying and selling, however, the fixed offer counts – and that leads to business.
The person who made the first buyer-seller call made an offer to the company. The family checked the offer and then submitted their own terms and conditions. Both parties agreed on a deal they liked, and the deal was completed within eight days.
The mother and her three daughters left her blog for $ 66,000, in addition to what they had earned over the years. This allowed them to enter new areas and explore other businesses that were dear to them.
And so the business passed from one family to another. The buyers were a brother-sister duo who wanted to build on the basics of this blog and develop it into their own health-conscious content business.
The blog would now see another chapter in his life while the women who created it had turned their passion into profit.
Step-by-step guide on how to submit your blog for sale
Selling your blog can lead to life-changing earnings and open new doors.
If you are wondering what this process looks like, I can tell you that it is not as difficult as you might think, especially if you are working with a broker who can guide you through the business.
In the case of Empire Flippers, we take care of some of the most difficult parts of the sales process, e.g. For example, checking all the details of a website and migrating a business between owners. If you were selling a blog with us, each step would look like this:
Submit your business to the review – When you first submit the store for sale, it will go through our own review process. The review team evaluates the company, reviews its history, and ensures that everything is reviewed before we list it on our marketplace and assign it a value. It is a thorough process to ensure that you get a fair and accurate price for the company and build trust in the buyers.Marketing for buyers – As soon as your company is fully checked out, we start marketing. We list it in front of thousands of interested buyers on our marketplace, interview you about your company in our podcast and market your company in our e-mail list and on social media.Negotiation and sale of your company – When interested buyers inquire about the deal, we navigate through deals to connect you with the best. We facilitate communication between buyer and seller and work with you on contract negotiations to help you structure a business that is right for you. Once the right offer is made and you accept it, the business is sold.Migration of your company – Migrating an online business to a new owner can be difficult. We are the only broker to take this important step for sellers. During the migration, all accounts, links and relationships with the buyer are moved. If problems arise, they are resolved so that the handover of the business goes smoothly. We also have a two week inspection period so that the buyer can monitor their new business and ensure that the earnings work as expected. After the inspection period, we will transfer the money safely between the parties and the money from the sale is yours!
Actionable advice for growing your own blog and preparing for sale
There's a lot to elude from this family's blog and sales experience. Here are some lessons you can learn and actionable tips to prepare your blog for the highest rating:
1. Advertising can add value to your blog
Display ads can be a powerful way to monetize all of your information content, and it worked very well for this family.
Display ads can improve your site's rating if used properly, as you add more revenue to your business and often generate additional revenue.
2. Personality-based blogs can pose challenges
Having a blog that is closely linked to your identity can cause problems in the sales process. This is mainly because a buyer will find it difficult to take over your blog if the audience is used to seeing your face and hearing your own voice in the content.
However, this is not impossible to overcome. On this family-owned blog, readers were used to reading family members' insights. During the sale and buyer-seller negotiations, the final deal was that one of the family members contributed a few months after the sale to facilitate the transition to the buyer. The family also agreed to introduce the buyer to the readers so that a trusting relationship could develop.
If you have a blog that is rooted in your identity and personality and wants to sell it, the process becomes easier if you don't just tell your story and focus on creating more content with solutions and advice separate from your opinion are .
3. You can transfer your income streams
It's great if you are able to secure certain offers for your blog, such as: B. niche-specific sponsored content or affiliate offers based on relationships.
However, these can be problematic if you want to sell and find that the same offers cannot be carried over to the new buyer. If you make money with your blog, make sure that a buyer can make money with it.
If you do this, you will benefit from the sale as you offer the buyer more income opportunities – for which he has to compensate you!
4. Know how to communicate growth opportunities
If you know something you could do to grow your business, but don't have the time, skills, or resources to do it yourself, let potential buyers know. It will show how many opportunities the company has, and can make buyers pay more for the opportunity to grow the business once they own it.
This family had created a solid foundation for their blog, but they knew they could do much more. They informed interested buyers how the blog could be enlarged by contributing authors, ghostwriters, information products and instructions or product demo videos (a medium through which they saw great attraction).
By consolidating where the business could go next, buyers can imagine a clear path to success and the deal can be completed faster.
5. Make sure you trust your marketplace and buyer
Imagine spending years building your blog, thrilled with the prospect of selling it and earning a lump sum just to have it "bought" by a shady buyer who never intended to pay. That would be devastating.
I can't stress enough when doing your own due diligence, who you're selling to, or where you're selling your business. Not every marketplace is vetted and seller-protected, and some are more prone to fraud. When you work with a broker and a trusted marketplace, there are legal contracts to protect your business, review buyers, and systems to make sure you get paid for your business correctly.
You have the choice: where you want to sell and to whom you are selling. However, if you go into the process to protect yourself and your business, you won't lose what you built.
The potential for women in online business
In early 2020, I contacted my team at Empire Flippers and told them my goal for the year was to tell more stories about women in the online business. I have seen women thrive in this room and I wanted to encourage other women to be able to do it.
While there is a lot to learn and celebrate in this story of a woman-owned company, what appeals to me most is that it is fair one Story among many. There are many, many women who do business online and create financial freedom for themselves and their families.
I hope the secret is out: women do admirable things in online business, and there are even more ways for women to make money by starting, selling, and buying online business.
It doesn't matter whether you are just starting your online trip or have one Million dollar blog, There is always room to grow and improve. May the women around you serve as your inspiration!
Author Bio: Sarah joined the Empire Flippers marketing team in August 2019 as a content specialist. Before she joined Empire Flippers, she spent five years As a cutter and producer for documentaries, he works on filming in the United States, Europe, Australia and Asia. Over the years, she has toggled between her native Richmond, VA, and more than 30 countries on business and private travel. Sarah is passionate about the digital nomad lifestyle, so you will probably never find her in one place for too long.
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