Do you want to make it easier for readers to subscribe to your WordPress blog?
Many companies miss out on the benefits of connecting directly with their audiences through email. By subscribing to your email list, you can increase traffic, generate more sales, and build a relationship with your audience.
In this article, we are going to show you how to add email subscriptions to your WordPress blog and start building your email list.
Why should you add the option to subscribe by email on your website?
While social media is a way to connect with your audience, email is still the most reliable form of communication.
You get a direct connection with your readers as you can email subscribers at any time. Plus, you are in control of email while you have very little control over social media platforms.
For example, you can post on Facebook or Instagram for thousands of followers, but only a part of them can see your content due to algorithms that determine your reach.
For more information on this, check out our article on Why You Should Start Building Your Email List (Right Now).
It might be difficult to add an email subscription option to your website, but it is not.
With all of the email marketing software available today, it's easy to do and you can get started with just a few clicks.
With dozens of email software to choose from, we're going to share with you a few solutions that we believe will work best.
Here's how to add an email subscription to your WordPress site
First of all, you need an email marketing service.
We recommend using Constant Contact as it is the most beginner-friendly email marketing service for small businesses.
It has built-in tools that you can use to view your email performance, such as: B. Email open and click rates. These tools allow you to make decisions over time that will improve your email campaigns and grow your business.
The Email Plus option offers features such as:
A / B subject line test
Constant Contact also works well with other tools like WordPress form plugins so you can use them to grow your business. You will see some of these and how they can be used later in this article.
Some alternatives to Constant Contact are SendinBlue, ConvertKit, and MailerLite. They all work in a similar way and have slightly different properties.
Right now, we're going to show you how to add an email subscription option in WordPress using Constant Contact. Even if you are using a different email service, you can join as they are all based on similar concepts.
Build your email subscription list
The first thing you need to do is sign up for Constant Contact. Just go to the homepage, click on "Register for free" and enter your details.
Once you've created your account, it's time to set up your email list.
An email list is simply the list of email addresses that your users provide when they sign up for your email subscription.
The first thing you need to do is hit the Contacts button at the top of your Constant Contacts dashboard.
This will take you to the contact page. From there, you'll need to hit the blue "Make List" button.
You will be asked to provide a name for your email list. It can be anything you want, but we'll call it "My Newsletter" for this example.
And that's it. Now you have a new list that people can subscribe to.
The next step is to add an email login form to your WordPress website that your website visitors can use to log in.
Adding an email subscription form in WordPress
Constant Contact comes with a form builder for email registration. The easiest way to get started is to use the WPForms plugin. It can be seamlessly integrated into Constant Contact to easily set up a registration form.
WPForms also has a limited free version called WPForms Lite. You can also connect your forms to Constant Contact.
First you need to install and activate the WPForms plugin. If you need help, follow our guide to installing a plugin for detailed instructions.
After activation you need to visit WPForms »Add new Then select the template "Newsletter registration form".
The next page asks you to set up your email marketing service on the Marketing tab. We'll come back to that in a moment.
WPForms is now loading a sample newsletter that signs up using the form creation interface. The form contains fields for first and last name and email address.
You can change the form fields if you want. For example, you can add a full name and email address field. You can click a form field to change its title or move it up and down.
When you are happy with the registration form, click the large orange "SAVE" button above.
Now it's time to set up your confirmation message. This is what your users will see when they submit the form.
Just go to the Settings tab and click the Confirmation section.
By default, WPForms displays a confirmation message that you can change as you wish. You can also change the confirmation type and redirect users to any page or URL.
Now that your newsletter subscription form is ready. Let's connect it to Constant Contact.
Just click on the Marketing tab and select Constant Contact.
Then click the "Add new connection" button. A popup will then appear asking you to name your connection. We called our "My Newsletter Form", but you can name it anything you want.
Then click on the link "Click here to register with Constant Contact".
A popup will open asking you to allow WPForms to connect to your Constant Contact account.
Click the Allow button to continue.
You will receive a long authorization code to register your form.
Copy and paste the authorization code into WPForms settings and provide an account name. The "account nickname" can be anything.
Finally, click the Connect button to continue.
The next screen will allow you to select the fields that you want to submit to Constant Contact from your form.
We chose "Email" and "Full Name" but you can choose as many as you want. Just make sure that these two fields are included in the fields on your newsletter subscription form.
Click the large orange Save button when you're done.
Now that we've set up the form, we'd like to put it on our WordPress website. In this example we will place it on our sidebar. However, the form can be displayed on any page desired.
Go to Appearance »Widgets Page and add the WPForm widget to your sidebar.
Enter a title for your widget, then select your newsletter subscription form. Don't forget to click the "Save" button to save your widget settings.
You can now visit your website to see your email subscription form in action.
You now have an email subscription in your sidebar. And when someone fills out their name and email address, they subscribe to your newsletter.
Now that everything is set up, let's look at how to send email to your subscribers.
How to write and send emails to your blog subscribers
There are a number of different ways that users can get your updates, either through regular email or an RSS feed.
The RSS feed method automatically sends users an email when they publish a new blog post. However, it is less effective, has very low open rates, and frustrates users when they receive too many emails.
We recommend writing your emails manually. This way you can make your emails more personalized and chatty, add whatever content you want, and choose your own frequency.
The most popular bloggers send out an email newsletter once a week. You can set your own frequency and schedule the emails in advance so that your users will receive them on the same day and time every week.
We'll now walk you through writing your first email and sending it to your subscribers.
First, go to the Campaigns page on your Constant Contact Account Dashboard and then click the Create button.
Then select the option "E-Mail" under "Select campaign".
Next you need to give your newsletter a name. This is for organization purposes and you can change it later if you want.
After clicking "Open in Editor," you will be presented with the option to choose a template. We chose the Basic Newsletter template for this example, but you can choose anything you want.
On the next page you can edit, add to or remove all the elements shown. This is what our example looks like:
Above you can see the subject and the preheader. To change this, just click on this area and add whatever you want.
On the left, you'll see a handful of options that you can drag straight into your newsletter template. You can add text, buttons, pictures, and more.
In this example we've added some photos, text, and links. You can mark any text to add a link to your newsletter.
Click the chain link icon and paste the link into your blog post as follows:
Click "Insert" and you're good to go. Now for the final step, click "Next" in the top right corner and you will see the following:
Make sure to check the box next to your list (My Newsletter) and then click the "Send Now" button above.
And this is how you send your first email manually. If you want to schedule it for later, you can select this option and set a date for it to be shipped.
You can repeat this process at any time if you want to inform your subscribers about news on your blog.
This is how you get more email subscribers
Did you know that over 70% of your website visitors will simply never see it again? That's why you added an email subscription option to your blog so that you can notify users of new content, offers, and services.
However, it is not enough to just add a login form to your sidebar. You need to find more ways to get more email subscribers quickly.
This is where OptinMonster comes in. It's the best conversion optimization software in the world and it will help you convert more website visitors into subscribers.
Instead of embedding a form in your sidebar that is likely to go unnoticed, you can create opt-in forms that convert well and have been tested on thousands of websites.
With OptinMonster you get floating headers and footer bars, insertion fields, welcome mats, inline forms and lightbox popups.
Next, you'll need to choose a campaign template that you can further customize to your liking:
For example, you can set up a popup on your website that is triggered when someone hits the back button in their browser. This is known as an exit intent popup.
Just before someone leaves your website, they have the option to sign in, and many do because it has been tested on thousands of websites.
OptinMonster integrates perfectly with any email marketing software and all types of websites. For more tips, check out these tested and easy ways to grow your email list faster.
We hope this article shows you how to add email subscriptions to your WordPress blog. You might also want to check out our guide on how to get a free business email address for your blog and how to get a free virtual business phone number for your blog.
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