Are you interested in seriously improving your blogging strategy for 2020 and beyond? These specially chosen blogging stats will help with that … and there are definitely plenty of them to work with.
Whether you want to know how long your blog posts should really be, how often you should share them after posting on social media, how many images you should add, or which platform (s) you should use them for Best results, it is best to make yourself comfortable.
I have answers.
Like … all of them.
I've analyzed over 15 marketing, blogging, SEO, and content reports from some of the biggest names in the industry to give you the blogging stats that actually make a difference to your strategy – and one enormously Increase your traffic.
Why don't we start at the beginning? Then we go over to the juicier dates …
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1 – The first blog was created in 1994.
There is a lot of back and forth what the first blog really was, but it is common knowledge that the type of blog we know today first appeared in 1994.
Justin Hall, a student at Swarthmore College in Pennsylvania, launched "Justin & # 39; s Links from the Underground", which at that time offered a kind of virtual tour of the Internet. Over time, the blog became more of a diary or a personal diary – and it still works. The last entry (at the time of writing) was November 28, 2019 – a Thanksgiving entry.
But in 1994 the term "blog" had not yet been invented. That would come a little later …
2 – The term “blog” first came up in 1997… ish.
Actually, the word "blog" first started as a "weblog" that was started by the US blogger Jorn Barger. It was used to describe the process of "logging the web".
3 – The actual term "blog" was first used in 1999.
It wasn't until 1999 that "weblog" became "blog", a phrase coined by Peter Merholz.
4 – It is believed that there are more than 600 million blogs on the Internet.
Although no one knows exactly how many blogs there are, various sources have estimated the number at around 600 million.
5 – Tumblr is home to just over 496 million blogs.
According to Statista, that's quite a jump from 17.5 million blogs in May 2011!
6 – It is estimated that around 70-80% of all Internet users read blog posts.
According to Statista, just over 4.54 billion people use the Internet worldwide.
Various sources have stated that blog readership is estimated at 70-80%, so we'll take the middle number.
75% of 4.54 billion = 3,405,000,000.
A potential 3.4 billion people around the world read blogs.
7 – WordPress is the driving force behind 36% of the entire Internet.
According to W3Techs, WordPress far outperforms the competition. Squarespace, for example, accounts for around 1.4% of the Internet, bloggers 0.9%.
8 – English, Spanish and Indonesian are the three main languages used in WordPress.
More than 71% of the blogs are in English, with 4.7% of the content in Spanish and 2.4% in Indonesian.
9 – James Bond uses WordPress.
Some of the largest brands and celebrities in the world have or had websites with WordPress. These include The New Yorker, Sony Music and even Queen Bee herself, Beyoncé.
If it's good enough for Beyoncé and Bond, it's good enough for you!
While we're dealing with WordPress, we just stick with it …
10 – WordPress is the fastest growing platform and has been for 8 years.
According to the hosting tribunal, more than 650 brand new WordPress sites are created every day – more than Shopify and WooCommerce combined (186 and 281 new sites, respectively).
Every month, 11 – 70 million new blog posts are produced on WordPress.
It's a lot of competition! Fortunately, there are more than enough prospects willing and willing to read everything, but I'll get to those blogging stats in just a second.
12 – The average blog post is 1,236 words long.
According to a study by Orbit Media, this value increased steadily from an average of 808 words in 2014.
Every month, 13 to 77 million new comments are posted on WordPress blogs.
There are many reasons why you should read and comment on relevant blogs with similar niches, especially if you are a small or new blogger who wants to make it "big".
You can help increase the visibility of your blog or brand through comments and add information that proves that you are a credible blogger yourself. You can also build relationships with other content creators in the same niche as you, opening up potential traffic-building collaborations. They help you to go in the right direction to increase the number of backlinks.
14 – More than 20 billion WordPress sites are read every month …
Yes, that's right, I said 20 BILLIONS and they are read by over 409 million people! (Didn't I tell you that there are more than enough readers to go around ?!)
15 – More people will be viewing your blog on Chrome than any other browser.
According to GS Statcounter, almost 64% of Internet users worldwide use Chrome. It is recommended to check your blog occasionally in different browsers to make sure there are no compatibility or visibility issues.
Nothing lets a potential new fan click away faster than broken links, missing images and unformatted pages that look mixed up!
16-53% of consumers would stop what they do on a website if the images don't load.
The way your blog or website looks is important to readers and consumers. More than half of all people would stop what they were doing and leave a website if the images weren't loaded on it. This is clear from the Adobe Brand Content Survey 2019.
51% of respondents said they would do the same if the content took too long to load.
These compatibility issues that I talked about earlier could cost you so much more than just aesthetic issues.
17-90% of people admitted to leaving a website because they thought it was “poorly designed”.
It may take too long to load, a design that doesn't respond well, or a design that just looks bad – overloaded, too light, too dark, difficult to read text, etc. (according to the HubSpot blog).
Look at your blog through the eyes of your target group. Better yet, ask your audience to take a look at your website and tell them what they like and what they don't. Facebook polls and Twitter polls can be useful for research!
18 – 75% of the website's credibility is based on the design of the website.
This emerges from the Big Book of Facts & Statistics, which sales staff and marketers of Ledgeview Partners should know in 2020.
How good is your blog looking? And how responsive or fast is it?
19 – Written content remains the most popular form of content in the marketing industry.
Yes, video formats are quickly conquering the world, but there is still a little work to do before they take the first place that is currently held by written content. 98% of marketers surveyed in a Zazzle Media study reported using a written format – blogs, articles, etc.
In some cases, video (live or otherwise) remains in fourth place – 72% of marketers use it.
What is the moral of this story? Well, I'm going to tell you that in some blogging statistics, you should focus a lot on video and video marketing, but don't forget how powerful and wide-ranging content is.
20 – 70% of consumers would rather learn about a company from a blog post than from an advertisement.
According to The Big Book of Facts & Statistics, Ledgeview Partners salespeople and marketers should know in 2020. There are many ways to show your audience who you / your brand / company really are without having to write a few boring words about me / us. In 40 different types of content that you can create for your blog, we are talking about the following types of posts:
Sources of inspirationBlog effortsRantsOpen LettersStats & UpdatesBehind the ScencesAnd many more
All of this gives your audience better insight into who you are and what you care about – and they are much more fun and appealing than an ad!
21 – Blogging companies get 55% more visitors than companies that don't.
And that's not the only impressive statistic that HubSpot has uncovered: companies with a blog also saw 97% more inbound links and a whopping 434% increase on indexed pages.
22 – 59% of consumers research online before making a purchase decision.
And what do you do when you do this online research? They read blogs, reviews, testimonials, look for more information about the ingredients or instructions, etc.
(Source: Think With Google)
I'm not trying to do my own horn or anything here (I am totally), but if you ever did a little Google search "L’Occitane Aqua Reotier Ultra Thirst Quenching Gel"you can find my opinion on number 5 of the Google results.
My blog post on this is the first "personal" review of the product and the first result that does not come from the L’Occitane website itself. The post is also one of my blog's most popular posts, often with "rating" in the search term, which proves that consumers definitely do research (and read blogs / reviews) before buying high quality beauty products.
23-95% of buyers buy from someone who has provided content to them at every stage of the buyer's journey.
Are you selling a product or service on your blog? You will be much more successful offering small giveaways to your buyers on the go, according to Ledgeview Partners' big book of facts and statistics, 2020 that sellers and marketers should know.
24-38% of content marketers said they used long-form text pieces for content marketing strategies last year.
Long-form text pieces are articles and blog posts longer than 3,000 words, and the Content Marketing Institute has shown that long-form text pieces are increasing.
25 – Content creation is the most outsourced activity among technology content marketers.
The Content Marketing Institute's “Content Content Marketing 2020: Benchmarks, Budgets and Trends” report showed that companies that outsource blogging and other types of content outsource in 88% of cases. The only task that came close was to distribute content, which was outsourced in 35% of the cases.
26 – Blog posts are the most powerful B2B content to increase brand awareness.
The Content Marketing Institute's B2B (Business to Business) report in 2020 found that 31% of marketers believed blog posts were the best way to build brand awareness behind social media content (25 %) and personal events (8%).
The same study also showed that blogs ranked second in maintaining leads, according to 13% of marketers. Email newsletters came first with 31%.
27-74% of B2B buyers share blog posts with colleagues.
And blog posts outperform other types of content. Case studies in the Demand Gen report were shared in only 64% of their peers, followed by infographics, white papers, and webinars.
28 – The majority of B2B buyers will spend 5 to 10 minutes reading a blog post.
41% of B2B buyers spend between 5 and 10 minutes reviewing a blog post – longer than most other content formats, according to the same Demand Gen report.
Motion graphics or videos, for example, attract the attention of these shoppers for less than 5 minutes (43%).
29-73% of consumers skim blog posts and articles.
You should add bold and clear headings and subheadings to a blog post to specifically address Skim readers and other visual features. Much more of your target audience will skim your content rather than reading it thoroughly.
Headings, subheadings, quotes, images, colors, font changes and other visual functions make it easier for the reader to quickly look over the page and find exactly what he is looking for. They stand out from the rest of the page, especially a lot of text. Adding a table of contents at the top of the blog post is also a good idea.
Videos work the other way round: 62% of consumers (out of 3,010 respondents in the HubSpot Content Trends Survey) stated that they had "thoroughly consumed" video content.
30 – Most readers give approximately 37 seconds in their blog post.
Express Writers has discovered some scary statistics regarding readers' attention spans: if your content doesn't attract them (using headings, images, and other visual features), readers are likely to spend less than 40 seconds on the page.
31-89% of B2B marketers use a blog or short article format in their content strategy.
And according to the B2B study by the Content Marketing Institute, this is second only to social media content (95%).
32 – Your blog posts should be longer than you think …
I'm sorry to give you more work, but the longer your blog posts are, the better their performance will be. The SEMRush report on the state of content marketing examined 20 high-traffic articles from different niches – and the results were quite surprising.
The top performing marketing blog posts were 5,714 words long on average.
Travel blog posts, however, performed best with 4,309 words.
When you're in the home and garden alcove, the best performing blog posts were about 2,993 words long.
In general, blog posts with 3,000 words or more were more successful in all niches. They got 3.5 times more backlinks, doubled the approvals and tripled the data traffic.
33 – Long blog posts get more backlinks than short blog posts.
We've already talked about longer blog posts that perform better on traffic. However, the 2019 Backlinko Content Marketing study showed that long-form content has many more advantages. This includes generating at least 77% more backlinks than short form content.
Long-form content is better than short-form content. It can not be denied. However, this only applies if the content is useful, entertaining, answers questions and contains factual and correct information. Readers who click on your content and then click immediately because it doesn't help them will undo your hard work. Make sure you commit for long forms, research, cite sources, add images and insert appropriate headings / subheadings.
34 – 1,000-2,000 word blog posts perform better on social media sharing.
Long-form content may be the best way to increase the number of backlinks and thus improve the placement on search engine results pages. However, they are not the best type of content for social media sharing. According to Backlinko, blog posts with 1,000 to 2,000 words are best suited for this.
So what do you do if you need longer parts with 3,000 words for backlinks and a higher placement in SERPS and shorter parts with 1,000 to 2,000 words for social media releases?
They create a mixture of these and give you the best opportunity to achieve both goals.
35 – Poorly written content is the most common "annoying" complaint from consumers.
39% of consumers said that poorly written or "too wordy" content was their biggest irritation. 28% said that poor design was the most annoying.
The Adobe Brand Content Survey also found that 3 out of 5 people would leave a website without making a purchase or signing up if they encountered verbose, poorly written, or poorly designed content.
36 – 52% of bloggers write their blog posts on the same day / the day before the post is published.
This means that 48% of bloggers, according to ConvertKit, do NOT create, plan and pre-plan content.
(Honestly, you're making your life so much harder!)
This post is very easy to read if you want a simple content creation strategy that makes sense and actually works: How to engage blog readers with content topics all year round.
But do you really need a content strategy?
37-65% of the most successful North American bloggers had a well documented content marketing strategy.
A study conducted by marketing professionals and content marketing institutes showed that the more organized you are in terms of your content marketing strategy, the more successful you are as a blogger.
Only 14% of the least successful bloggers had a well-documented strategy, 39% admitted they had no strategy at all.
38-19% of bloggers spend 6 hours or more posting.
Are you worried that blog posts will take too long to create?
You should stop worrying! (According to Orbit Media.)
Bloggers spend more time creating unique, informative, and entertaining blog posts. 19% of them spend more than 6 hours in a post. This is useful if you consider that the average contribution will be longer. The more words there are, the longer it takes to write, the more research you need to do and the more pictures you need to acquire or take (along with a number of other tasks, of course).
19% of bloggers or content creators spend between 4 and 6 hours posting and the same percentage spend 3-4 hours. This is a complete turnaround from 2014, when less than 5% of bloggers spent more than 6 hours per post and about 8% of bloggers spent 4 to 6 hours.
But now let's see if all of those hours really work.
39 – The largest group of bloggers got the best results if they put more than 6 hours into one post.
38% of them to be exact. So Yesall these hours ARE it's worth it, according to Orbit Media.
40 – It will probably take at least 24 blog posts to start generating "real" traffic.
Traffic Generation Cafe showed that blog traffic was pretty disappointing until at least 24 to 51 posts were created and published.
If you've started a brand new blog and haven't seen any results yet, don't give up hope. The more you blog, the more traffic you are likely to get. The more posts / pages you have, the more pages are indexed by search engines.
41 – The most popular and powerful blog posts in all niches are list style posts.
The SEMRush State of Content marketing report showed that list-style posts were the most powerful type of post for online education, fitness and health, jewelry, pharmaceuticals, travel, insurance, marketing, real estate, home and garden, and dealership blogs.
Questions-style contributions took second place, instructions third, and instructions fourth. This was the same for all ten niches examined, although the percentages differed slightly from niche to niche.
42 – The mobile search for "How does it work?" Has been increased by 60% within two years.
And as I talk about instructions, the demand for them increases. It might be a smart idea to create a few more if you have the knowledge.
And that's not the only thing people are looking for more often … (according to Think With Google).
43 – "Which – is the best" mobile search increased 65% within 2 years.
Think With Google has also shown that people are actively looking for websites that answer buying decisions.
This can help you create killer blog content that your audience is actually looking for. If you're a marketing content creator, you can create blog posts that answer questions such as:
Which email marketing software is best suited? Which WordPress theme is best for …? Which social media planning tool is best for … etc.
44 – Bloggers need to think about optimizing blogs for voice search.
According to OptinMonster, 30% of all online searches will be done without a screen by the end of 2020.
40% of millennials are already using voice search to buy things online.
45 – Compound blog posts generate 38% of all blog traffic.
However, according to a study conducted by HubSpot Research, only 1 in 10 blog posts becomes a composite blog post that deals with posts from blogs from over 15,000 brands.
Compound blog posts are those in which traffic increases rather than decreases over time.
Posts that have initial traffic when published but then decrease over time are known as expiring blog posts.
46 – Almost half of all composite blog posts in one study were roundup posts.
Kuno Creative took a closer look at the ten most important blog posts to find out what they all have in common. The results were:
The average reading time was 5 minutes. They were all "evergreen" posts. 5 out of 10 were roundup posts.
* This * post is a roundup post – a summary of the best blogging statistics.
And speaking of roundup posts …
47 – Only 29% of bloggers published a roundup-style blog post from mid-2018 to mid-2019.
The other 71% of bloggers missed it!
Roundup posts, especially expert roundup posts, tick many boxes in one.
firstThey help you to generate relevant, powerful backlinks and high-quality social releases.
SecondlyWorking with other experts gives you the opportunity to expand your audience. You have the option to win YOUR followers in addition to your own, and the same goes for them.
ThirdYou have the option to create longer blog posts with more than 3,000 words that, as I showed you today, tend to do better in terms of traffic, backlinks and engagement.
FourthIt is a list-based post that is one of the most powerful types of blog posts in all niches.
FifthYou will make yourself SUPER HELPFUL for your audience, especially if you give answers to questions. You will find everything you need in one place Your Blog.
Adam, founder of BloggingWizard, is featured in some roundup posts:
48-60% of bloggers create 1-5 guest posts per month for other websites.
And there are also many advantages of guest contributions. One of the biggest, of course, is to generate more backlinks.
(Source: Blog Tyrant)
49 – Almost 62% of readers believe that content with multiple authors is more trustworthy.
These Express Writers stats give you another reason to seriously consider adding expert opinion-based roundup posts and inviting guest bloggers, especially those who are considered "experts" in their field.
50 – Guest blog posts are in higher demand in summer.
Of course, that doesn't mean you won't get guest posting opportunities year-round, but Blog Tyrant's blogging statistics have shown that the peak months are from June to August.
51 – Bloggers report "strong results" 2.5 times more when using 10 or more images in a single post.
However, according to the same Orbit Media report, only 3% of bloggers actually insert 10 or more images into a single post.
The majority of bloggers (47%) choose only 2 or 3 pictures.
52 – headlines with a "?" Ends, get 23% more shares.
According to a backlinko study. What questions do you think your audience has? Use it as a title for future blog posts and research the answers thoroughly.
In fact, here's a guide to creating question-based blog posts: How to improve your blog traffic through question research and optimization.
53 – 73% of Internet users believe that content WITH data (statistics) is more convincing than content without.
A survey monkey study with more than 1,000 people has shown that data is actually available everything if you want to change the way your audience thinks.
In fact, the study uncovered another fact that could change the way you write content in the future: 82% of people don't care about your opinion. (Sorry!) Only if you are backed up with data.
Take this blog post as an example and especially a statistic (# 32):
"In general, blogs with 3,000 words or more are more successful in all niches. You get 3.5 times more backlinks, double the approvals and triple the traffic."
Aren't you encouraged to write longer blog posts with more than 3,000 words? YOUR Blog now?
As a final note (and then I promise that I'm really done with the data / statistics topic), adding sources and facts with links from other websites can help you increase the word count.
54 – Short URLs perform better than long URLs.
Backlinko's analysis of 11.8 million Google search results showed that longer URLs are less likely to reach one of the top 10 search engine results.
The average URL length for a Google result on page 1 was 66 characters.
55-67% of bloggers reported "strong results" when writing more than 20 headlines for a single blog post before choosing a "winner".
Orbit Media also reported that only 1% of all bloggers actually do this, with most bloggers only writing 2 or 3 headlines (58%).
56 – Long headings are better than short headings.
Blog posts with headings between 14 and 17 words consistently generated more social media shares than headings between 1 and 13 words – over 75% more.
This was discovered by a backlinko study that examined more than 912 million blog posts.
57-12% of bloggers never or rarely review blog analysis.
And these 12% of bloggers clearly have more self-control than me because I can't walk for more than a day without checking mine and hoping for a miracle boost in traffic.
By reviewing your stats regularly (at least once a day), you can quickly troubleshoot and reduce downtime.
58 – Jetpack for WordPress is the most popular plugin for checking statistics.
With more than five million uploads to WordPress websites, Jetpack has evolved since it was first created. There are now numerous bonus features to help you check how many people are checking out your blog, including email subscriptions, monitoring availability and downtime, related posts, and more.
59 – Contact Form 7, Yoast SEO and Jetpack are three of the most popular plugins downloaded and used on WordPress websites.
With more than 5 million active installations and enthusiastic reviews, Akismet Anti-Spam and WooCommerce are added. These "most popular" plugins are a good place to start if you are not yet blogging with WordPress and are not sure where to start.
You may also want to take a look at some of them:
60 – Outdated plugins are one of the main reasons for hacking incidents.
Torquemag reported that up to 75% of all WordPress website usage in one year (2016) was due to the outdated themes, plugins and other components of a blog or website, according to a Sucuri report.
In 2012, a specific plugin (TimThumb) was responsible for almost HALF (49%) of all hack attacks this year.
61 – 90,000 hacking attempts are made every minute on WordPress websites.
I'll say it again: keep your plugins and topics up to date, folks. You will regret it if you don't! (I hacked a WordPress site and it was an absolute nightmare to sort this out.)
(Source: Hosting Tribunal)
62 – Hackers attack websites around the world every 39 seconds.
That's a scary number, isn't it? That's exactly what Security Magazine reported.
Fortunately, here is a list of plugins you can use to safely protect your WordPress blog: 8 effective WordPress security plugins and tools to help protect your website.
63 – 27% der Hacker geben an, dass der Zugriff auf Benutzer-E-Mail-Konten der einfachste Weg ist, um an den Rest Ihrer Daten zu gelangen.
… Einschließlich der erforderlichen Anmeldeinformationen für Ihr Blog, Ihr Bankkonto und vieles mehr.
Die Sicherheit von Websites und Blogs ist wichtig, ja, aber stellen Sie sicher, dass Sie mit den Grundlagen beginnen: Sichern Ihres E-Mail-Kontos.
(Quelle: Thycotic Black Hat 2017 Umfrage)
Aber kehren wir zu den etwas weniger deprimierenden Blogging-Statistiken zurück …
64 – Google Analytics ist das am häufigsten verwendete SEO-Tool.
Fast 30% aller Vermarkter verwenden Google Analytics, um über die Google Search Console (ca. 25%), den Keyword-Planer, MozBar und andere SEO-Strategien zu erstellen, Inhalte zu planen und Ergebnisse zu analysieren.
(Quelle: HubSpot State of Marketing)
65 – Die ersten 5 Ergebnisse erzielen fast 68% der Klicks in Google-Suchanfragen.
Laut Zero Limit Web werden in den ersten fünf Ergebnissen die meisten Klickaktionen ausgeführt, wenn die durchschnittliche Person bei Google oder anderen Suchmaschinen sucht.
Die nächsten fünf Ergebnisse – 6 bis 10 – erzielen knapp 4% der Klicks.
Nur für den Fall, dass Sie daran interessiert sind, wie viel Verkehr die Ergebnisse auf Seite zwei und darüber hinaus erhalten, gelangen kaum 5,5% der Suchenden dorthin.
66 – Über 90% aller Webseiten erhalten NULL-Traffic von Google.
Dies bedeutet, dass Sie bereits unter den Top 10% sind, wenn Sie es schaffen, jeden Monat auch nur den geringsten Traffic von Google auf Ihr Blog zu übertragen. Gönnen Sie sich einen großen Klaps auf den Rücken!
67 – 82% der Vermarkter glauben, dass die Erstellung neuer Inhalte die effektivste SEO-Praxis für eine Website / ein Blog ist.
Und im Bericht The State of SEO 2019 von Zazzle Media belegte die Optimierung alter Inhalte den zweiten Platz und blieb mit 55% der Stimmen der Vermarkter zurück.
Es ist wichtig, häufig zurück zu gehen und alte Inhalte zu optimieren, während immer noch versucht wird, so viele frische, neue Inhalte wie möglich herauszupumpen. Diese älteren Blog-Beiträge könnten mit ein paar einfachen Änderungen leicht oder sogar zum ersten Mal wieder populär werden. Dies beinhaltet die Arbeit am Linkaufbau (von dem 45% der Vermarkter sagten, er sei wichtig und am effektivsten für SEO), die Behebung von 404 Fehlerseiten und die Optimierung von Metatiteln.
68 – 91% der Internetnutzer geben an, dass Google die vertrauenswürdigste Plattform für Inhalte ist.
Laut einer HubSpot- und Survey Monkey-Studie mit 2.764 Nutzern hat die Suchmaschine YouTube, LinkedIn, Snapchat und Twitter geschlagen.
Die Wahrscheinlichkeit, dass Nutzer Ihren Inhalten und Ihrem Blog vertrauen, ist höher, wenn sie diese während einer Google-Suche finden.
69 – 96% der Boomer misstrauen Bloggern und Influencern.
Entschuldigung, Leute. Ich weiß, dass dies keine Statistik ist, die Sie lesen möchten, aber es ist eine Statistik, die Sie lesen SOLLTE lesen – und beachten.
Nur 4% der zwischen 1946 und 1964 Geborenen (der Babyboom nach dem Zweiten Weltkrieg) vertrauen Bloggern und Social-Media-Influencern oder vertrauen ihnen.
70 – 96% der Gen X-Mitglieder waren ziemlich zynisch, wenn es um Blogger und Influencer ging.
Boomer sind der zynischste Haufen, wenn es um Blogging und Social-Media-Influencer geht, aber selbst Gen X-Spieler (geboren zwischen 1961 und 1981) können nicht einfach für sich gewonnen werden. 90% gaben an, dass sie den von den Erstellern von Inhalten veröffentlichten Inhalten misstrauten.
The Statista report showed that, overall, 86% of US internet users aren’t likely to put their trust in a blogger or influencer. You’re going to need to work hard to earn the trust of your audience.
71 – 59% of consumers aged 55+ want to see more news-type blog posts and articles in the future.
You can get your target audience to trust you more by providing them with the content they actually want or need. When asked what kind of content Boomers wanted to see in the future in a HubSpot study, 59% of them said news articles.
72 – Search engines are the #1 source of traffic for high-performing blogs across ALL niches.
We’re taking about the automative industry (64% of all traffic), the fitness and health industry (56%), the travel industry (61%), and even the home and garden industry (58%), as reported by the SEMRush State of Content Marketing report.
You should be paying attention to SEO on your site or blog — and a basic SEO strategy isn’t actually that difficult to implement. You’ll find more information on how to get started right here > SEO Tips For Bloggers: How To Squeeze More Traffic Out Of Google.
73 – Google performs more than 1.2 TRILLION searches annually.
In case you were wondering, that’s 3.5 billion searches daily, and more than 40,000 searches every single second. Back when it was initially founded in September of 1998, it was only performing around 10,000 searches daily.
(Source: Internet Live Stats)
I’m not saying that you should write blog posts specifically for Google; in fact, you should do exactly the opposite: you should write your posts for a human to read it.
But at the same time, you should optimise your posts for search engines. Or, more specifically, for Google, since it dominates the search engine market with over 92% of the share. Bing holds second place, with a quite measly (in comparison) 2.55%.
(Source: GS Statcounter)
74 – Google, Email, and Facebook are the three most important marketing channels for higher-earning bloggers.
And in that order, too. The different channels were marked on a scale of 1 to 10 by bloggers, in a study performed by Growth Badger, and Google came in with a rating of 7.3 out of 10 — the highest of all channels.
Email was given 7/10, and third place Facebook was given 4.6/10.
Things changed quite a bit when the study looked at lower-earning bloggers: Facebook was the most important channel, and Google came in second.
75 – 55% of marketers think that search engine optimisation is either ‘very’ or ‘extremely’ important in terms of a marketing strategy.
You need to think about what will happen when you don’t search engine optimise your blog. What happens if all of your traffic comes from Pinterest and then your blog gets banned for being spam? It happened to me once, by mistake. I lost 99% of that blog’s traffic for nine days. Thankfully, Pinterest reinstated the account after a few emails back and forth, but not everyone has such great luck.
Social media sites go down (I’m looking at you, Instagram), and accounts get deleted for seemingly no reason … what happens if that happens to you? Will you be able to survive on traffic from search engines? If not, it’s time to look at implementing an SEO strategy.
(Source: HubSpot State of Marketing)
76 – 61% of content marketers have issues with SEO changes.
Content Marketing Institute and Marketing Profs quizzed almost 2,000 marketers, content creators, and management-level staff in 2018 to learn what they had the biggest problems with. Alongside changes and algorithm tweaks to search engine optimisation, algorithms on social media proved to be an issue.
77 – The number one measure of blog post success is number of site visitors.
… according to ConvertKit’s 2017 blogging statistics, with email subscribers coming in a close second.
21% of bloggers counted an increase in site visitors as a success, with 20% going behind email subscribers. Only 6% of bloggers thought that the number of sales of services or products was an important measurement of how good a post was doing.
78 – 83% of traffic to high-performing marketing blogs comes from desktops.
We are taught to make our websites and blogs mobile-friendly — which is VERY important and you should absolutely get to work on that if you haven’t already — but you shouldn’t forget about those that are visiting your site via desktops too. They still account for quite a lot of traffic, particularly in some niches.
62.71% of traffic to automotive dealership-related blogs came from desktops, and more than 56% of traffic to high-performing fitness and health blogs.
(Source: SEMRush State of Content Marketing)
79 – Improving mobile performance of a site is the most beneficial factor to improve both site ranking and performance.
Out of 10 different factors (plus a ‘none of the above’ option) studied in the Not Another State of Marketing Report by HubSpot, having a mobile optimised site provide to be most beneficial to get more readers, keep them on your site for longer, and rank higher in search engine results.
80 – The higher your blog posts appear in SERPS, the higher your domain rating (DR) is likely to be.
A study performed by Ahrefs showed direct correlation between a blog’s placement in search engine result pages (SERPS) and domain rating (ahrefs more in-depth version of domain authority).
The study looked at more than 218,700 different domains, and the more keywords that ranked, the higher the DR of the blog or website.
In short, if you want to get a higher DR to apply for better blog opportunities, paying attention to SEO and trying to boost it is definitely a great step in the right direction.
Note: While this is an interesting piece of data, we don’t recommend that you chase a higher DR or DA (that one is Moz’s metric). These metrics are best used when sorting through and prioritizing targets for blogger outreach – nothing more. Google doesn’t use these metrics so increasing them won’t help your site.
81 – The number one struggle when running a blog is finding the time to actually run it.
According to ConvertKit.
There are plenty of sneaky little tricks you can use to make blogging an easier and faster process. Batch-creating content is something I’ve already mentioned once or twice, but doing just a little bit of content planning today could actually save you hours of hassle and time, and also stress, later.
Why not take a peek at How And Why You Need To Create A Content Calendar For Your Blog (That You Actually Use) to help make the most of the blogging time you do have?
This handy guide will help you to take care of the social media promotion side, too >>> 8 Powerful Social Media Scheduling Tools To Save You Hours Each Week.
82 – Getting backlinks seems to be a tough challenge for most websites.
A Backlinko study into content marketing showed that around 94% of all content around the world had zero websites externally linking to it (backlinking).
This isn’t a recent thing, either: a similar Moz survey from back in 2015 showed similar blogging statistics: around 75% of content had no backlinks.
In fact, the same study showed that only 2.2% of content globally had managed to generate backlinks from more than one external website.
83 – 38% of B2B organisations have relocated advertising spending from paid advertising to content marketing in the last 12 months.
And, according to the Content Marketing Institute and other organisations, content marketing is going to get a little more of that budget in the future, too.
84 – 51% of content marketers in the technology niche anticipated their budget would increase from 2019 to 2020.
And 38% of them believed it would increase by more than 9%.
The same report, published by Marketing Profs and Content Marketing Institute, also noted that 35% of organisations in the technology niche had already moved funds around to invest it in content marketing instead of elsewhere.
85 – 97% of all bloggers use social media to drive traffic to posts.
Social media has actually been the consistent number-one approach used by bloggers to drive traffic to their blogs. Back in 2014, the figure was around the same: approx 95%.
The Orbit Media report showed that paid services and influencer collaborations were on the decrease, but focusing attention on email marketing and SEO was on the increase — 66% and 69% of bloggers respectively using the approaches to increase blog traffic. Back in 2014, only around 30% of bloggers were using email marketing.
And if you’re interested in learning more about email marketing, this is a great place to start: 40+ Email Marketing Statistics That You Need To Know by Funnel Overload.
86 – Pro bloggers share any one blog post, on average, 8 times on social media after publishing it.
ConvertKit asked professional and not-yet professional bloggers about their sharing habits when it came to blogging, and the trend was quite clear: the pros are sharing their posts more frequently than the not-yet pros.
Maybe it’s about time you started sharing your posts more? And while we’re on the subject of sharing your blog posts to the different social media platforms, let’s look at that in more detail.
87 – There’s no real link between social media shares and the number of backlinks a blog post will get.
There is one question that appears to have been asked by every blogger focusing on search engine optimisation, but no one really knows the actual answer to:
Does social media share counts have any bearing on SEO?
According to the Backlinko, the answer is no.
You’d think that having a blog post shared around Facebook or Twitter a lot would be just the trick to getting more backlinks. The more people that see it, the more people that will link back to it, right? Sadly, no. Getting more shares of your blog posts on social media does not appear to help search engine optimisation at all.
88 – Video posts are one of the best ways to promote your blog posts on Facebook.
Why? Because video posts on Facebook get at least 59% more engagement than other types of post.
Not only that, the BuzzSumo 2019 Ultimate Guide to Facebook Engagement showed that posts with videos attached actually performed better than posts with photos attached (the old marketers favourite) — by 73%. And if you want to take things even further, Facebook predicts that more than 75% of all mobile data traffic will be in video format by the end of 2020.
Here’s an idea: why not repurpose your blog posts, changing them from lengthy text-based posts into easy-to-follow videos for Facebook? We’ve got a guide to growing your blog traffic using YouTube right here on Blogging Wizard, and you can follow almost all of the same practices for growing your blog traffic with videos on Facebook ⇢ How To Use YouTube To Grow Your Blog Traffic.
89 – 63% of content creators and marketers plan to create short-form video in the coming year.
And that percentage, reported by Contently and Libris by PhotoShelter, is more than likely going to rise a lot more in the future, because …
90 – 65% of 18-24-year-olds want to see more video content in the future.
If there was ever a time to start paying attention to video marketing and a video marketing strategy, now would definitely be it!
(Source: HubSpot Content Trends & Preferences)
91 – Your blog-promo Facebook videos should be 3-4 minutes long for best results.
3-to-4-minute videos on Facebook received more engagement than videos of other lengths, with 4-5 minutes coming in second place, according to BuzzSumo.
There are plenty of tools you can use to piece together short-form blog promotional videos that’ll do well on Facebook and other social platforms — both free and paid-for.
92 – Long-form videos offer the lowest engagement rates of all visual content types.
A study performed by Contently and Libris by PhotoShelter showed that 15% of content marketers agreed that long form videos were the worst for engagement.
Short-form videos for blog promo it is, then.
93 – More than half of all bloggers have noticed how hard it is to get traffic from Facebook these days.
In a GrowthBadger study, 53% of all low-income bloggers and 51% of all high-income bloggers have noticed that their blogs were getting less and less traffic from Facebook over the last couple of years.
I’m not saying that using video content will counteract that downfall, but the statistics do show that social media behaviour and trends are changing. You need to learn to move with them in order to get the best results from them.
94 – Video posts are also one of the best ways to promote your blog posts on Twitter.
According to Business Twitter, tweets with a video get more engagement … TEN TIMES more engagement.
Twitter also shared another statistic: 93% of videos are watched on a mobile device, so subtitles and a sound-off option are a definite must-have.
95 – 42% of high-earning bloggers use non-live video to promote their blogs.
And by high-earning, I mean bloggers who earn more than $50,000 annually, according to a GrowthBadger content marketing report. Only 10% of bloggers earning less than $50,000 per year use the same promotional tool.
The higher earners are also more likely to give away a freebie or bonus in exchange for an email opt-in; they do it 4.8 times as often as low-earners.
And while we’re talking about earnings, let’s take a little look at that particular subject for a moment.
96 – 53% of bloggers don’t earn money from their blogs.
If you feel disheartened about not earning money from your blog just yet, please don’t.
According to the same GrowthBadger report, more than half of all bloggers aren’t earning a penny from theirs. 64% of bloggers (and 71% of over-$50k bloggers) actually said they started a blog because they wanted to make money.
97 – 85% of bloggers earning $10,000 or more a month took at least 4 years to get there.
ProBlogger asked 1,508 bloggers about their blogs’ earning behaviour, and only 4% of bloggers earned more than $10k per month. It wasn’t an easy ride for them, either. Most of them had to put in a good four years of hard blogging graft before the six-figure income started rolling in.
98 – 25% of all WordPress users are successfully earning full-time wages from it.
Which means that 75% of all WordPress users are not, according to Hosting Tribunal.
You know, just in case you think *everyone else* is doing better than you, they’re not.
99 – Around 40-45% of professional bloggers work 0-5 hours per week.
According to ConvertKit’s study into blogging habits and behaviour, between 40 and 45% of bloggers earning the the same or more as the average US income monthly worked less than 5 hours weekly.
The same study also showed that younger bloggers usually worked on their blogs for fewer hours per week than older bloggers did.
100 – 26% of bloggers spend $10 to $50 on their blogs per month.
MyWorkFromHomeMoney performed a small study (150 bloggers) looking into blog earnings and expenditure. 26% of bloggers asked spent between $10 and $50 per month, and the same percentage spent $50 to $200 per month.
101 – The average (paid) WordPress theme will set you back approx $99.
But most people (23.2%) spend around $59 on a premium or paid theme, according to Hosting Tribunal.
We’ve done a lot of investigation into WordPress themes here at Blogging Wizard, and we can recommend a few of these:
Infographic: 101+ blogging statistics
We’ve wrapped all of these blogging statistics up into an infographic that you can publish on your blog.
Note: Want to republish this infographic on your own blog? You are welcome to do so. Be sure to save the infographic to your computer first, then upload to your website and include a credit link back to this post.
Click here to view the infographic full size.
Over to you
Thanks for making it all the way down to the bottom of my blogging statistics today. It was a journey and a half, right? But haven’t you learned a lot? I know I did, as I did my research!
I think a few key points to take away from these blogging statistics are:
Video marketing and promotion is the future.It’s time to start paying attention to voice search optimization.SEO is more important than ever.Focusing on longer-length, in-depth, high-quality content is still very important.A lot of people are blogging, but not everyone has quite got the hang of it just yet. (So, yes, you should give yourself a break!)Blog marketing is more successful now than it ever was — and will become more so.
If you’re interested in reading more useful information just like this (or bookmarking for later), I can personally recommend these:
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