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The best way to Construct an E-mail Record in WordPress – E-mail Advertising and marketing 101

Do you want to create an email list in WordPress?

Email marketing is the best way to keep in touch with your readers. And it's far more effective at reaching your audience than just social media.

In this beginner's email marketing guide, we are going to show you how to easily create an email list in WordPress.

Since this is a longer article, we've put together a table of contents below to help you navigate through each section.

What is an email list?

An email list is a group of people who have regularly requested email updates from you. Typically, people get onto your email list by adding their information in a subscription form on your website.

Creating an email list is a great way to keep in touch with your readers and customers using email marketing software.

And since email is a reliable form of communication, you can easily keep your readers informed of anything that comes your way, such as: B. About new products, sales or special announcements.

Why is email marketing important?

On our websites, email marketing outperforms social media marketing in terms of the number of clicks.

We have tested this repeatedly and the result is always the same: emails get us ten times more clicks than all social media combined.

But why does email work so well? The answer is simple: email is private and personal.

If that's not a good reason to start building your email list, here are some key benefits.

Guaranteed range – If you use Twitter, Facebook or Instagram, your updates are sure to be overlooked due to the nature of the social media algorithms. However, people tend to read emails much more carefully than their social networks.
Access and ownership – You don't own the content you post on social media. Your account can be suspended at any time and you will lose all of your followers. Or what if your favorite social media platform stops working? We're not saying it does, but your email list is yours. Second, you are not limited to the social platform rules such as: B. Character length or hashtag rules. You set the limits yourself. You can integrate email newsletters into your WordPress blog more effectively than embedding social platforms (we'll show you how to do this later in this guide).
Better targeting – The best thing about building your email list is that you can use it to target your local audience (for people in specific countries, cities, states). If you're launching a product in select locations, email is the best way to reach your subscribers in that space.
increase sales – The bottom line is that once you've guaranteed your users' reach, better targeting, and attention, you'll definitely increase sales.

But isn't email dead? Haven't you heard everyone's on social media?

It's a common statement, but if email usage was really dead then why would you have to sign up with an email address on every social media platform?

Email has been the most reliable form of electronic communication over the past two decades and has not slowed down. Plus, building an email list is a lot easier than building a fan base on social media platforms.

Facebook and Instagram limit the reach of your pages to a small percentage of your followers unless you want to pay for ads. Likewise, your tweets will only appear in a user's feed for a limited time.

On the other hand, if you send an email, it will reach all of your subscribers and stay in their inbox until they take action.

We're not saying you should give up social media. These websites are great for building user engagement, but emails bring you more visitors, conversions, and sales.

Eventually, a social media site may disappear or become less popular (remember Myspace?). If they go away, they'll take your followers with them.

On the other hand, email has been around since the dawn of the internet. And it's still the most popular way people communicate online.

Get started building your email list

The first thing you need is a reliable email service provider.

These companies specialize in the delivery of emails. You need it to make sure your email gets to the inboxes of all of your subscribers (instead of getting your email marked as spam).

While you can use WordPress to send email, we strongly recommend against it (see Why You Should Never Use WordPress to Send Email Newsletters).

These professional email service providers spend a lot of money and resources on their email delivery infrastructure to make sure your email doesn't end up in your subscriber's junk folder.

All of the big companies like Facebook, Apple, eBay, and Amazon use a third-party email marketing service.

In addition to deliverability, these companies also provide you with email marketing tools that can help you make your emails more effective.

Which Email Marketing Service Should You Use?

There are many great email marketing providers out there.

It's a very competitive industry, which means companies are always trying to keep their costs down while offering many features.

Below are just a few of the vendors we have worked with that we highly recommend.

Build your email list using email marketing software

Constant Contact is the premier email marketing service provider for businesses and websites of all sizes.

You can use it to send emails, manage subscribers, track emails, view analytics, set up autoresponders, create beautiful email templates, target subscribers, and split your campaigns.

This software enables you to capture email addresses, works flawlessly with WordPress, and has integrations for all of the top WordPress plugins and tools.

Permanent contact homepage

The best part is that Constant Contact includes a two month free trial. This gives you plenty of time to set up your email list and collect email addresses.

At the end of the trial, your list will pay off. Sign up for free!

Other alternatives are SendinBlue, Drip, and ConvertKit. They all work well with WordPress and are easy to use for beginners.

In this manual we will show you how to set up an email list with Constant Contact. However, the process is pretty similar regardless of which email service you choose.

Build your email list in constant contact

Let's set up your email list. This is simply a list that you will use to store the contact information of all users who will sign up for your email newsletter.

Go to the Constant Contact website, click on "Sign up for free" and fill in your details.

After signing in, you will need to click the Contacts button at the top of your Constant Contacts dashboard.


The contact page is now displayed. On this screen, click the blue "Create List" button.

Build your permanent contact list

In this step, it's time to give a name to your email list. It can be anything, but we'll call it "My Email List" for this example.

Mention your email list with constant contact

You have created your list that people can subscribe to. The next step is to add an email subscription form to your WordPress website that your readers can sign up on.

For more information on setting up your email list, check out our guide on adding email subscriptions to your WordPress blog.

Add subscribers to your email list with WPForms

While Constant Contact comes with an email sign-up form builder, the fastest way to get started is with the WPForms. It can be seamlessly integrated into Constant Contact to easily set up a registration form.

First you need to install and activate the WPForms plugin. If you need help, follow our guide to installing a plugin for detailed instructions.

Note: There is also a free version called WPForms Lite that includes Constant Contact support but has limited functionality.

After activation, go to WPForms »Add new Then select the template "Newsletter registration form".

Add a new WPForm

An example of a newsletter subscription form is displayed in the user interface of the form creator.

On the next page, under the Marketing tab, you will receive a notification to connect your email marketing service. More on that in a second.

Make sure to change the name of your form by clicking the title. In this example we named it "Subscribe for Regular Updates", but you can name it anything you want.

Click the orange "SAVE" button. Now you want to set up your confirmation message. Under "General" on the left, click "Confirmations". We will update this.

You will see:

WPForms confirmation message

The standard confirmation message is, “Thank you for contacting us! We will contact you shortly. “But you can put anything you want here. This is the message your readers will see after they subscribe to your newsletter.

Now click on the Marketing tab on the left:


Now you will see the "Always in touch" button. Click on it to link your new email list to the form we created.

WPForm email list connection

In the next step, click the "Add new connection" button. A popup will then appear asking you to name your connection. We called it "My Newsletter Form" but you can name it anything you want.

After that you will see:

Register your form

Click the "Click here to register with Constant Contact" link to enter your Constant Contact information. You will now see a message asking you to allow WPForms to access your account. Click the Allow button to continue.

You will receive a long authorization code to register your form.

WPForm authorization code

Enter your code in these fields along with the account nickname (make sure you know it). Click "Connect" and you're done.

On the next screen, you can choose the fields you want to pass from your WPForm to your constant contact list. We chose "Email" and "Full Name" but you can choose as many as you want.

Just make sure these two fields are on your registration form.

Email fields

Click the large orange Save button when you're done.

Now your form is set up and it's time to put it on our WordPress website. In this example it will be added to the sidebar.

Go to Appearance »Widgets Page to add the WPForms widget to your sidebar.

Add the WPForm widget to the sidebar

Give your widget a title and select your newsletter subscription form. Click the "Save" button to save your widget settings.

When you visit your website, your email sign up form will appear in the sidebar.

Form in the sidebar

Every time someone enters their name and email address on your form, they'll be added to your email list.

Add OptinMonster to your email list

Did you know that over 70% of your website visitors will never visit them again? The internet is just too big and there are tons of websites and most industries are competitive.

You only have a few seconds to convince a website visitor to stay and look around.

This is where OptinMonster comes in. It's the best conversion optimization software in the world, and it allows you to easily convert website visitors into subscribers and customers.

OptinMonster homepage

This opt-in software allows you to set up welcome mats, exit-intent pop-ups, inset forms, floating bars, and more opt-in styles to capture the most email subscribers.

From there, you can customize your form in style and display it right when and where, using smart targeting rules.

OptinMonster popup with exit intent

Here is an example of a subtle and polite inset form used on the OptinMonster blog:

OptinMonster slot

One thing is crucial here: user experience. At WPBeginner, we've successfully used this lightbox popup and seen our subscribers increase by 600% without affecting the user experience or seeing a decrease in page views.

OptinMonster comes with a 14-day money-back guarantee. So if you use it and you don't see an increase in your subscribers, you can get a full refund.

Interaction with your subscribers

Once you've started building your email list, it's important to get in touch with your subscribers.

Ideally, make a habit of emailing them regularly, whether weekly or monthly.

Not every email has to be promotional. You can send emails to ask for feedback, give helpful tips, or let them know about new content you've created.

We hope this article has helped you learn how to make an email list in WordPress. You might also like our list of tested and easy ways to grow your email list faster and our tried and tested tips on how to increase your website traffic.

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