Hello! Today I have a great article by R.J. White. He bought my course "Make Sense for Affiliate Marketing" in 2017 and has grown into an amazing website since then. He now has a six-digit blog that receives around 500,000 visitors every month. Enjoy!
Before I released The Ways To Wealth in 2016, I read the entire archive of income reports from several blogs. For some blogs like Making Sense of Cents (which she started to publish in 2013) that meant going through posts that were years old.
It was time well spent.
I learned a lot about what worked and what didn't when building a profitable blog. With this knowledge, I have set myself the goal of creating a blog to replace my full-time job.
Fast forward 14 months and this goal has been achieved. It was pleasant for me to leave a job that I held for 10 years.
It's not like I threw it out of the park. I was making about $ 3,000 a month at the time. Still, with a healthy emergency fund, I decided to take the plunge and become a full-time blogger.
Forward even faster today, and The Ways To Wealth is doing great. It reaches around 500,000 visitors every month and has exceeded the next goal that I set myself – building a six-digit blog.
Over the years I have connected with hundreds of bloggers who have had similar goals. Regardless of whether you wanted to leave your current job, travel the world, be your own boss, or just work from home, you wanted to create a blog that gives you the freedom and financial independence that is To live life on their own terms.
Goal setting is great. Finally, by setting goals, we can decide what we really want in life. But it is the doing – the measures that we take regularly – that enable us to actually achieve the goals we set.
When I look back on my own journey, it's easy to identify the actions that led to results. I say "simple" because if something worked well I tried to make more of it. And to do more of it, I found the best way to make it a habit.
These habits that I will share with you today are the reason why I have consistently achieved my goals for the website.
The daily habits for building a six-figure blog
# 1. Track daily income and expenses
The first thing I do every day is to record the previous day's income and expenses.
Tip: I saved all of my partner dashboards in a bookmarked folder. I open them all with a single click and automatically log in with LastPass.
Daily net income tracking is something I learned by listening to Robert Farrington discussing his daily responsibilities in running the highly regarded personal finance website The college investor.
Seeing the numbers motivates me. But more importantly, I can watch exactly what works and what doesn't. From there I can make better (and faster) strategic decisions.
What has changed: The more the website grew, the more partners I added. As a result, managing cash flow has become more complex. For example, some partners may not pay 90 days after a sale is completed. So I learned to keep an eye on both actual and future income to maintain a healthy cash flow.
# 2. Create content
I write during the first large period of time I have available for the day. I set a timer for 90 minutes, close all of my browser tabs and start.
The content of the website is displayed as a blog without products to be sold is the product. The more I work to improve this product, the more value the website offers.
Most of the time I create new content for the blog. However, this can occur in many forms. Some days it’s new blog content, other days it’s updating old content, and others it’s writing an email newsletter or guest post.
The same idea can be applied regardless of the form of the content you create. Regardless of whether it's a written blog post, YouTube video, or material for your online course, it's important to create something valuable.
One of the biggest advantages of daily creation is the fact that online content such as compound interest can be built up. If you click "Publish" on new content, Google or YouTube can index another article or video, giving you another chance to reach a new reader.
What has changed: When I blogged and worked full time, I got up early to achieve this uninterrupted writing time. If there was only one thing I could do that day, I wanted new content to be created.
Today, since I work full time on the website, I took the time to create it in the morning. However, I produce much less new content myself and instead focus on updating old posts to optimize relevance and sales.
# 3. Range
The Ways To Wealth generates a lot of traffic through search engines like Google.
In its simplest form, my strategy for generating SEO traffic is:
Create content to search for.Create links.
I have found that the link structure is so effective that I took the time to do it in everyday life. My habit is to connect with the mainstream media, mostly through a free service called Help A Reporter Out (HARO). This is a technique that Michelle wrote about it in their own income reports.
My daily goal is to respond to three different HARO requests.
Tip: In addition to HARO, there are reporters who want to contact bloggers in industry-specific Facebook groups.
The success rate at HARO is low, especially in competitive niches such as personal finance. Therefore, it is important for beginners to get involved in the mindset that about 20 answers are required to be presented. Even if your hit rate is low, this is a significant opportunity to create your blog's backlink profile.
It is important to understand that HARO may not be your daily marketing habit. For some, it may be commenting and connecting with other bloggers or creating pins to post on Pinterest. It is important that you find out what really matters to expand your blog and make it a habit.
What has changed: Over the years, not much has changed in how I respond to HARO requests. From the beginning of the blog until today, I have always taken the time to react to HARO pitches.
Weekly blogging habits
# 1. Track weekly key performance indicators (KPIs)
As I track earnings daily, I review additional KPIs every Monday hoping to stay up to date.
I follow the following weekly on a Google Sheet:
7 days of organic search traffic30 days of organic search traffic90-day organic search traffic365 days of organic search traffic30 days of Pinterest traffic90-day Pinterest traffic
If something is wrong – for example, if I lost a lot of organic traffic week after week – I will dive deeper into the metrics to see if I can identify the cause of the decline.
What has changed: I found that reviewing the 365 day organic search report is incredibly helpful. It's easy to worry about short-term statistics and often let them determine how you feel about the results of a particular day. But the progress I've made over the past year always lifts my spirits and brings my thinking back into a long-term perspective.
# 2. Update and fill the content calendar
Every Monday I have a weekly call with my editor to discuss the content strategy and content calendar for the coming week.
Everything we work on is stored on a Trello board:
Go through the list:
Copyedit + Publish. This is the content to be released for the week. In the stove. The content expected by the authors this week. New outlines. Outlines to be designed and sent to authors this week. Content upgrades. The old posts that need to be updated throughout the week.Other tasks. Here we review other content-related tasks that need to be done over the course of the week. A good example of this is that when a partner changes a particular function of their offer, we go through old posts to update our content.
We then have a "stack" (which is basically a column) for each of these categories. Each article receives an individual “card”, and this card is shifted from left to right in the course of the various stages of development (from structure to published).
What has changed: I started using Trello about a year ago and I wish I had used it earlier. Having every task and project in one place changed the game. Quite a few other bloggers I know use Asana, a related (but more complicated) task manager. Even if you work alone, I strongly recommend learning the pros and cons of both programs so that you can scale easily if you choose to add people to your team.
Tip: After we create an outline, we assign it to an author who creates the article in a Google Doc. This makes it easier to collaborate, mark the text with revision requirements, and track changes. When it's done, we'll upload the article to WordPress using a third-party app called LiteralUse this to quickly export Google Docs to your blog.
# 3. Batch create pins and other graphics
I work with a freelance graphic designer who will produce all of the Pinterest images I need for the coming week, as well as other graphics for things like content and Facebook. We share a Google Drive folder to which these graphics are automatically added when they are created.
What has changed: Best practices on Pinterest are constantly changing (I found them Tailwind blog one of the most helpful resources to keep up). I'm now creating a lot more images per post (up to six) depending on how well I think the content is suitable for Pinterest.
# 4. Test and check
I am a big fan of testing what matters – so much that I take the time to test something (and often several things) every week.
Some of the simpler tests that can make a big difference are:
SEO title. Test different organic search titles for blog posts. Measure the traffic difference after a week in Google Search Console (where you can see the clickthrough rate) and in Google Analytics (where you can see all the traffic).Landing pages and email entry forms. If your website has a landing page or email entry forms, try different versions. Subject lines. If you have a greeting series for new email signups, test different subject lines to see which one has the highest opening rate. Affiliate landing pages. There are often several landing pages for partners to test. Try another form of landing page to see which one has the highest conversion rate.
I have a google sheet where I keep track of all of the tests I've done.
Per tip: Make sure you keep a copy of the previous version of everything you are testing. For example, if you are testing a heading, you need to record the old heading.
Sometimes you get an oversized win for very little effort. For example, I changed a title in a post about Earn $ 200 a day that led to a pretty big win:
What has changed?: This is something I wished I had done a lot more than I started. In retrospect, improving the email capture rate or sending traffic to a landing page that has been converted better over the years would have made a big difference.
Monthly habits for running a blog
# 1. Track monthly KPIs + sales and earnings of each partner
As a general personal finance blog, we cover a lot on the website. We also write many reviews for various personal financial products, apps and services. If you add up the total number of our partners, it is over 100.
At the beginning of each month, I record the earnings and clicks for each partner from the previous month. What I am looking for is the result per click (EPC) for each partner.
This information enables me to make strategic decisions that have a positive impact on future sales.
Two other KPIs that I record monthly are:
Revenue per visitor. This is the amount of revenue per visitor to the website. Average daily turnover for the year. You can use this number multiplied by 365 to determine if you are on the right track to meet your annual sales goal.
What has changed?: I've been spending more and more time on data lately. There are so many good insights you can learn if you know exactly what works and what doesn't. Small changes to a page can often have a significant impact.
# 2. Set monthly goals
At this point – if I know exactly how the website works – I set monthly goals that move the needle.
I'm trying to find out what really matters here.
One question that has always helped me a lot in setting monthly goals comes from the book The one thing by Gary Keller:
What can I do to make everything else easier or unnecessary?
When I answer this question and think about it, I can concentrate on what is really important. As soon as I have my monthly goal in hand, I use it to plan the week and then the day.
# 3. Bulk keyword research
Once a month, I have a few hours of keyword research and deeper insight into content planning, including the articles that need to be updated (or even deleted).
I use AHREFs for a lot of my keyword research. However, since it is a widespread application, I like to combine it with other tools such as Google Trends Identify keywords that have increasing demand.
On average, we receive around eight to 12 new items every month. So it's about choosing two or three different keyword ideas in our main verticals and inserting them into our Trello board.
What has changed?: Not all content published on the website follows a keyword. We often produce content to complete a reader's education. For example, as a site that speaks about various sideline activities, we often mention Upwork as an introduction. As such, we have created instructions on how to get your first job at Upwork and send visitors to this article or directly to Upwork.
# 4. Guest entry
One of my favorite strategies to attract new readers is to post guests on other blogs. My goal is to publish two guest posts every month.
This requires some contact effort. However, it becomes easier if you have previously had a relationship with someone. Here you can communicate in Facebook groups, connect with other bloggers via email and take part in industry conferences.
# 5. Learn something new
Blogging courses like affiliate marketing have given me a lot of value over the years. My goal is to take a new course that improves my skills every month.
As the team behind The Ways To Wealth has grown, I don't see my role as much in doing it, but in deciding what to do. When I attend a course, it's not like I implement 100% of the things I learn. Moreso, it's about taking stock of the options currently available and evaluating what is worth tracking.
If you don't have a budget for it, you can easily do it for free.
A few ideas that would work:
Search for income reports in your niche and read the entire archive of a blogger's reports.If you're trying to learn SEO, read every post about Brian Dean's highly respected Backlinko blog. Read an article every day about a specific area you want to improve, e.g. B. Pinterest traffic.
These are the habits and routines that have made a difference to the growth of The Ways To Wealth.
Now take the time to identify the things your site needs to do regularly and turn them into habits.
For some, this could be a guest post. For others, sharing your story in a podcast is a big monthly habit.
The strategies will not change depending on your goals.
However, what won't change is the fact that the right habits that are used regularly and over and over again will produce great results.
Author Bio: R.J. Weiss is the founder and publisher of The Ways To Wealth, a Certified Financial Planner ™, husband and father of three. He has written on personal finance for the past more than 10 years and has been featured in Forbes, Bloomberg, MSN Money and other publications.
What are your blog habits?
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