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The Entrepreneur Month-to-month: TikTok for enterprise and free Google adverts

Hey digital entrepreneurs, we're back with the latest issue of The Entrepreneur Monthly for June 2020.

In The Entrepreneur Monthly we will break down all the news you need to know from the past month. We report important news about SEO, social media, WordPress, marketing, product launches and everything else that could affect your digital business. Then we will share it here in the blog and in our newsletter.

If you want to make sure you don't miss an update, subscribe to the Blogging Wizard newsletter from this page so that The Entrepreneur Monthly is delivered straight to your inbox every month.

This month, TikTok launched its new business tool, which you can use to reach out to youth demographics on social media in other ways. Google is also expanding some free advertising opportunities to help businesses cope with the pandemic.

And oh yes – maybe you will soon be twittering with your voice … at least if you have an iPhone.

This is The Entrepreneur Monthly for June 2020.

Google Shopping Ads is free in the main search results

A few months ago we told you how Google makes shopping ads for e-commerce shops free.

At this point, the change only applied to the "Shopping" tab. It didn't affect the top Google search results.

This changed from the end of June, and you can now use free shopping ads in top Google search results. At least initially, these free ads will appear in the knowledge windows, showing purchase options for the product a person was looking for.

The change will be introduced this summer and will begin with mobile results in the United States and will later be expanded to desktop results in the United States.

For more information and an example of what the free ads will look like, see Google’s announcement post.

Google also gives free ads on Google Maps

Google is not only giving away goodies to e-commerce shops – Google is also launching a new giveaway for local businesses.

In particular, Google launches advertised pins for smart campaign advertisers in Google Maps. With sponsored pins, you can highlight certain features of your local business, such as: B. Pick-up, delivery, pick-up at the roadside, take away etc.

If you're a smart advertiser for campaigns with a Google My Business listing, you won't be charged for clicks, calls, or sales generated until at least September 2020.

The Search Engine Journal offers more on this as well as some real examples of sponsored pins.

TikTok for Business is here

TikTok, the short video app that is particularly popular with young people, is no longer intended only for dancing nurses. Now we are launching a new TikTok for Business platform.

According to TechCrunch, TikTok for Business will "serve as a home for everyone (from TikToks) current and future marketing solutions for brands".

You can choose from a variety of different ad formats, including:

TopView – The display that appears when users start the app for the first time.Brand acquisitions – A three to five second display that can be either video or image.Hashtag challenges – Brands can invite TikTok users to create content on a specific topic.

TikTok wasn't particularly public with pricing, but you should expect to pay at least $ 50 a day if you want to advertise on TikTok.

In addition to TikTok for Business, TikTok is also testing a new platform called Creator Marketplace, with which brands can discover and collaborate with content creators for campaigns with branded content.

For more information, see the full TechCrunch article.

Note: If you are new to TikTok, be sure to read our article on TikTok statistics and facts to learn more.

Some large companies boycott Facebook ads

This may not have a direct impact on your company, but it is an interesting development in digital marketing.

More and more companies are posting their Facebook ads because Facebook is not fighting hate speech.

There is an official # StopHateforProfit hashtag / boycott movement. We have already seen some well-known companies, including:

HondaREIThe North FacePatagoniaUpworkDashlaneBen & Jerry’s

Starbucks, the sixth largest Facebook advertiser, also said that he will stop all of his social media advertising (though it is not clear whether Starbucks will officially join the boycott campaign).

Microsoft, the third largest advertiser on Facebook, had already placed its ads in May. Adidas and Clorox are also discontinuing their ads, although neither company officially joins the boycott.

This boycott combined with the general pressure on small businesses will certainly not be good for Facebook's bottom line. It will be interesting to see how things go with Facebook ads and whether Facebook is making changes to its policies.

CNN has a list of companies that have placed ads. More information about the campaign can be found on the Stop Hate for Profit website.

Google shares information about YouTube search

When most people think of “Google search”, they think of the search engine. But there is another incredibly popular search tool under the Google – YouTube umbrella! Well, "alphabet umbrella" I think.

But how does YouTube search work? How is it different from regular Google search? How can you optimize it?

To help you understand YouTube better, Google has created a full YouTube How It Works website, including a special section on YouTube Search and recommended videos.

For the search, YouTube states to prioritize three main elements:

relevance – Factors such as title, tags, description and video content.engagement – Factors such as the total monitoring time.quality – YouTube says its "systems are designed to identify signals that can be used to determine which channels have expertise, authority, and trustworthiness on a particular subject."

On a slightly related point, Google is also experimenting with some possible improvements to YouTube search. Google may display links to regular websites when users search for popular topics on YouTube.

This feature appears to be in a very experimental phase, so it may or may not persist and make it to prime time. The search engine journal offers more or you can read the original Reddit post by a user who noticed this feature.

People are creating 60% more LinkedIn content than last year

What do people do on LinkedIn when they no longer work from home (or are unemployed, although we hope this doesn't apply to you)?

Apparently they post a lot more and have more conversations. How more than 1.5x more.

According to Social Samosa's interview with LinkedIn's Srividya Gopani, LinkedIn sees a 55% increase in conversations between connections and a 60% increase in content creation over the previous year.

Regardless of whether you are a company, a freelancer, or just someone looking for a job, there are many activities on LinkedIn. So – go where the people are!

You no longer need a Facebook account to advertise on Instagram

This is a small but welcome optimization for people who want to advertise on Instagram without a Facebook presence.

From the end of June, you no longer need to connect a Facebook account or Facebook page to place ads on Instagram.

However, this change only applies to new Instagram business accounts. The search engine journal offers more.

Twitter is experimenting with voice tweets

Here's an interesting one:

As of June, you may not only have to worry about counting characters on Twitter, but also seconds!

Twitter is testing a new voice tweet feature that lets you record up to 140 seconds of audio and share it with your followers. People will see your voice tweets just like others. To play them, just click on the picture.

It will be interesting to see how this develops – I can definitely see that it is more of a human connection on Twitter.

For positive conversations, it can help you build a deeper connection with other people. And for negative (i.e. angry) conversations, it could mitigate things by adding some humanity. Or it could just make it easier for people to yell at each other – who knows.

The function is currently only available for iOS. Only a limited number of people currently have access, but it will soon be available to all iOS users.

Anyone, regardless of their device, can listen to voice tweets – all you need is the iOS app to create them (for now).

For more information, see Twitter's announcement post or this post at The Verge.

Safari finally adds support for WebP images

Finally, some good news for web performance fans:

WebP is an image format that offers smaller file sizes without any significant loss of quality.

If you want to speed up your website, using WebP images is an excellent strategy to reduce the size of your website.

While large browsers like Chrome and Firefox have been supporting WebP for some time, Safari has been a notable drawback that made implementing WebP images on your website a little more complicated.

This will change in Safari 14, which ships with iOS 14 and macOS 11 Big Sur.

If you use WordPress, you can easily start with WebP images with plugins like ShortPixel or Imagify (from the same developer as WP Rocket).

And this is the latest news that you need to know from June 2020. Check back next month for more great news on SEO, social media, WordPress, blogging, and more.

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