Today, I’m extremely excited to share that PushEngage has joined Awesome Motive, and it is now part of the WPBeginner family of products.
PushEngage is a leading push notification software with over 10,000+ customers in 150+ countries who use the platform to reliably send over 9 billion notifications each month.
PushEngage & Push Notification Overview
PushEngage is a popular web push notification software for publishers and store owners. It helps you increase your website traffic, boost user engagement, and increase overall revenue.
Basically you can use it to send targeted personalized messages to users and bring them back to your website.
This can include new blog post notifications, product announcements, abandoned cart reminders, and more.
Push notifications go directly to the user’s web browser or mobile device which means it has a much higher engagement rate.
For more details, see our guide on how to add push notifications to WordPress.
I first started using push notifications over 3 years ago and quickly realized that the click rate, engagement, and opt-in rate is significantly higher than my email newsletter or any other engagement channel.
Today our push subscriber list is larger than our email newsletter list, and push notifications consistently make the top 5 traffic sources on WPBeginner.
After seeing these results, I had all our companies start implementing push notifications, and they too have seen amazing success.
To make it easy for WPBeginner users to get started, we’re offering a forever free plan on PushEngage.
Grow Your Traffic with PushEngage for Free »
Background Story – Why PushEngage?
If you’ve been reading WPBeginner for a while, then you know that I’m obsessed with optimization.
Once I find something that works, then I want to improve it to get even better results.
This is a lot harder to do when you have no influence on the development team that’s building the actual software.
While some push notification software have developer APIs, they’re often unreliable and aren’t flexible enough to do the level of customization that I want for our businesses.
Furthermore, almost all of them have a really terrible integration with WordPress.
Since we use WordPress on all our sites, I needed a deeply integrated solution that can do automatic subscriber segmentation based on blog categories, seamless integration with our various eCommerce platforms for cart abandonment reminders, and an easy setup wizard that our team can use to add push notifications our new brands.
Since no other software had 100% of what I wanted, we started building an internal solution beginning of July.
Then 3 weeks later, completely randomly, I got an email from a friend, Andrew, who told me that I should chat with Ravi from PushEngage about a potential acquisition.
I was first introduced to Ravi by another friend, Harsh Agrawal, from ShoutMeLoud in 2017. That was when I first started using push notifications. I tried to invest in PushEngage but the timing wasn’t right.
But as soon as Ravi and I started chatting again, we knew that this was the right time for both of us.
Ravi has built an amazing team and a reputable brand at PushEngage. We share a similar vision and commitment to helping customers succeed online.
We talked and quickly came to an agreement where the entire PushEngage team would join Awesome Motive, so we can build the most user friendly push notification solution for WordPress and beyond.
I’m super excited about this acquisition and am looking forward to sharing our product development & business growth playbooks with the PushEngage team to bring more amazing features to the WordPress community (even faster, since we don’t have to build from scratch anymore).
What’s Coming Next?
Our work is just starting.
We will be leveraging the scale and knowledge of the Awesome Motive team to build more innovative solutions to help you maximize the full power of push notifications.
As part of this, we’ll build deeper integration with other Awesome Motive products, and popular platforms like WordPress, WooCommerce, Shopify, MemberPress, and others.
In the coming months, you can expect to see easier workflows to set up highly personalized push notifications campaigns that’s proven to drive results, improved opt-in technology that’ll help you get even more subscribers, and introduction of new message channels that you can use to expand your reach.
We have a lot to cover, but we’re up for the challenge. We have an exciting 12-month roadmap, and I know you’re going to love it.
If you have suggestions on features you’d like to see in the PushEngage platform, then please let us know by sending us a message via WPBeginner contact form.
In the meantime, I highly recommend you to take advantage of our free plan on PushEngage to start building your push subscribers list, so you can grow your traffic and revenue.
As always, I want to thank you for your continued support of WPBeginner. We look forward to bringing you more amazing solutions to help you grow your business.
Founder of WPBeginner